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Is ranking #1 still the goal? A look at AI search citations vs rankings and why a citation sometimes outperforms the top spot.
Curious how AI chooses sources for its answers? Here's what actually influences citation decisions and how to position your content.
A practical look at how to track brand mentions AI search tools generate, with a real process you can copy for your own brand.
New to GEO (generative engine optimisation)? Here's how to actually get cited by ChatGPT, Perplexity, and Gemini, not just ranked by Google.
Answer Engine Optimization explains why ChatGPT, Gemini, and AI Overviews cite some brands and not others, and what to do to get cited too.